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Web Promotion
If you want to get your Web site noticed on that huge World Wide Web, your Site needs to be promoted. Promotion is much more than just submitting your site to Internet search engines. It involves a 3 phase process:
- Preparing your site for submission.
- Submitting your site.
- Analyzing submission results.
Preparing your site for submission is perhaps the most important step of all. First, your site should be designed in a way that will gain maximum results from search engines. For example, most search engines have trouble indexing framed sites, and some do not even list framed sites at all. If your site is not designed to be "search engine friendly", search engine submission will not do much good. Keywords and key phrases should also be incorporated into the title, description, and text of your web pages, along with placing them in the HTML meta tags. This will cause search engines to place more importance on those words, and position your site near the top of a search list.
Submitting your site is the next step. After your site is up and running live on the Internet, it is time to submit your Web site's information to the search engines and directories, so that others can find you. Double g Web Design will submit to the "free" major search engines and directories, such as Google, Alta Vista, Lycos, and the dmoz directory. After your site has been accepted by these, most of the other search engines and directories will find your site and list it automatically. Many search engines and directories (such as Yahoo and Excite) have begun to charge an extra fee for submission. If you are interested in getting your site listed on one of these, we will work together to develop a plan for getting your business listed.
It is important to understand that submission (even paid submission) does not guarantee that your site will be listed by a search engine or directory. Each one individually looks at your site, and makes its own determination about listing your site based on its value and significance. Double g Web Design will strive to get your site listed by using search engine strategies and techniques to improve its chances.
Analyzing submission results will determine if your site has been accepted and its search engine position. Sometimes, a site may need to be resubmitted, or the content of the site may need to be changed in order to get listed. Also, changes may need to be incorporated to give your site a better search engine position. The higher your position, the more likely it is to generate traffic to your site. And more traffic means more customers for you!
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